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Sustainability in the post-Corona era

Sustainability in the post-Corona era

With increasing megatrends, such as rising global consumption, health and convenience, food trust and transparency, sustainability and more, food and beverage manufacturers are under pressure to not only meet today’s consumer needs but react quickly to changing demands.

During COVID-19, we’ve understandably seen an increased awareness of product safety with consumer concerns focused firmly on hygiene and food safety. But it’s also led to a heightened awareness around health, wellbeing and immunity. Another impact of COVID-19 is that we can expect to see a greater commitment from consumers to purchase from responsible companies. This leads to the question on how manufacturers can create food and beverage products that are good for both consumers and the planet?

COVID-19 highlights how crucial it is for companies to be responsible and consider their impact. The pandemic has sparked an important conversation about how businesses can better support people, society and the environment. And in the post-Corona era, businesses will be scrutinised more than ever – not only in what they produce but also how they act. With this kind of pressure, now is the time for producers to consider how they can effectively minimise the environmental impact of their products and processes.

If a producer wants to offer more sustainable and responsible products, then packaging, and the system behind it, is a good place to start. Packaging is the first key touchpoint for consumers and influences the entire brand experience. Independent lifecycle assessments show carton packs offer a significantly better environmental performance than alternative packaging.

In many markets around the world, SIG is considered a frontrunner in sustainability. We were the first in our industry to have all our packaging 100% FSC™-certified, meaning all our paperboard comes from responsibly managed forests. One of our SIGNATURE aseptic structures was the first to be fully linked to plant-based renewable materials via mass balance. We were first to offer beverage cartons made with recycled polymers produced from post-consumer plastic waste. And we were also first to introduce paper straws for aseptic beverage carton packs. As well as this, we were the first to offer carton packs using aluminium foil certified to the Aluminium Stewardship Initiative standard. And, with our EcoPlus, SIGNATURE and Heat&Go packaging structures, we were the first in the aseptic carton industry to eliminate the layer of aluminium foil.

SIG’s sleeve system where each filled pack is ultrasonically sealed above the filling level makes it possible for SIG to create packaging structures without aluminium. And it’s why those solutions are currently the only aluminium-free aseptic structures in the market – helping the company minimise fossil resources in packaging production while preserving the safety and nutritional quality of products. Offering aluminium-free packaging is another step towards SIG’s ultimate goal of providing 100% renewable packaging.

Becoming a sustainable business isn’t a one-and-done action. It’s a step-by-step process with new demands arising all the time. With SIG’s fast and flexible filling system, customers will be able to react quickly and efficiently to future sustainability demands. In the same way SIG Combibloc Obeikan’s customers get high volume and format flexibility on the same line, they can also choose between all our sustainable packaging structures.

For additional details on our sustainable packaging structures, contact
Hugo Klaasen hugo.klaasen@sig.biz


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