Furthermore, super teas with functional ingredients, unconventional combinations, cold infusions, sparkling and floral formulations, teas aimed at kids, hybrid launches (latte teas) and attractive packaging are trending.
Flavors such as ginger, turmeric, elderflower, chamomile, lavender and others are gaining momentums. Herbal varieties, mint, tea leaves and even floral notes generate associations with stressrelief or even calming properties further underline the need for health and wellbeing of today’s consumers.
Source: Global Data’s Coronavirus (COVID-19) Tracker Consumer Survey – Weeks 1 & 9 – Global
Innova Food Metrix , Market Insight Reports
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