Evaporated milk is made by removing about 60% of the water from regular milk. It represents a more concentrated version of milk that has a thicker and creamier consistency and slightly caramelized color and flavor. Still, with over half of its water content removed, its nutrient composition remains intact, making it a nutrient-rich milk product. What’s more, the concentration of milk allows for prolonged preservation, meaning that it increases its shelf life making carton the most appropriate and safest packaging for it.
Dairy manufacturers are venturing into providing milk alternatives to their customers. MEA Evaporated Milk market is valued at 1,97 USD million with plain segment expected to grow by 9% for 2019 -2024, and flavored by 5,7%. The retail value of the evaporated milk category is expected to hit 3 USD million by 2024 in MEA with 4% CAGR between 2014 and 2025 in volume. Cream, creamers and evaporated milk as a percentage of dairy category increased (yoy) across half the regions. MENA has the highest share of cream, creamers and evaporated milk as a percentage of dairy category in 2019 according to Innova new products database. Evaporated milk in carton in particular is expected to grow 5% placing it on a higher stand than any normal category growth.
Carton packaging is considered the best alternative for evaporated milk as it protects the content for light and oxygen. All SIG packages are 75% -80% made out of liquid paperboard carrying the Forest Stewardship Council™ certification label. The package provides the best barrier functions with five layers to enable best product quality in our pack over a longer time period. It also benefits the user with good handling, nicer appearance, easier to open with opening size variable and smoother easier and finally environmentally friendlier.
Carton volume growth is bigger than the overall category growth with CAGR 7% vs 3% only from 2014 to 2019 and expected to grow more than overall category in following years.
SIG Combibloc Obeikan provides packs in different sizes and with combiSmart and combifit closures. Unlike the can, the package’s cap can be reclosed and offers ultimate convenience when opening the carton packs, and when pouring and portioning out long-life foods.
Following a SIG Combibloc Obeikan consumer test in Saudi Arabia by Nielsen, we were able to conclude that 87% of the respondents were happy to change their traditional pack to carton. 81% considered Carton pack as more convenient than tin (can) pack. 91% would buy/ would definitely buy Evaporated Milk in combifitSmall carton packs.
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