Ambient drinking yoghurt is a long shelf-life, ambient stable beverage made from fermented (dairy) protein base. There are several additives that could be done to make the drinking yogurt more attractive. Whether it is various flavor choices extending beyond the original yogurt flavor to blueberry, strawberry, vanilla peach, mango, mixture of fruit & vegetable. Mango, strawberry and berry are the most popular flavors in MEA. Added particulates fortification of textural chewy ingredients such as fruit particulates are also an option to build on a “naturally healthy” positioning and cereal grains will further increase consumer interest with more premium products.
We witness a rise in consumption of probiotic drinks owing to digestive benefits, functional yogurt drinks fortified with collagen, plant-based superfoods (aloe, chia) and antioxidant-rich fruits, fermented beverages being a healthier snack option for both kids and adults. The drinks are convenient small-sized packaging, with reduced sugar and fat versions and savory flavors (vegetables), making them all factors propelling growth of this particular subcategory.
The drinking yogurt is moving beyond China and Southeast Asia with new expansions into the North America, Europe and Middle East and Africa. The segment is gaining popularity in other regions for its health benefits. Rising presence of unique variants, exotic and diverse flavours, functional ingredients and breakfast shakes formats are factors powering innovation.
Manufacturers and brands are presented with a key solution from SIG Combibloc to create real market innovations while upgrading their portfolio and create attractive growth. This solution is unique to SIG Combibloc filling lines. With SIG’s drinksplus technology, an aseptically filled product can contain up to 10% particulate content with food pieces up to 6x6x6mm in size. This means manufacturers can easily open up new product categories that satisfy the demand for healthy products. The solution is possible thanks to SIG’s sleeve system. Unlike other systems, SIG cartons are delivered to the manufacturers as flat-packed sleeves with the long side already sealed. Each sleeve is individually shaped, sterilised and filled at a customer’s premises using SIG filling machines. After filling, the carton pack is ultrasonically sealed above the filling level – not through the product. This prevents pieces of food or fibres from getting trapped in the sealed seam and causing leakages or contamination. And it guarantees the aseptic safety of the product.
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